Learn how to run successful partnered giveaways for your brokerage. Boost reach, engagement, and leads with the right strategy and collaboration.

Partnered giveaways are a great way for financial brokers to reach new audiences, grow brand awareness, and drive engagement. By teaming up with other businesses or influencers, you can run bigger, better campaigns that benefit everyone involved.

This guide will show you how to plan and run a successful partnered giveaway—from picking the right partners to promoting and managing the campaign.

Step 1: Choose the Right Partners

The first step in a partnered giveaway is finding the right people or businesses to work with. The best partners share your target audience and offer services or content that complement your own.

What to Look For in a Partner:

• Same Audience: Their followers should match the type of clients you want (e.g., traders, investors, finance-savvy individuals).

• Brand Match: Make sure their style, values, and reputation align with yours.

• High Engagement: A big following means nothing if no one’s interacting. Look for partners who get lots of likes, comments, and shares.

• Strong Reputation: You want to work with trusted names that boost your credibility, not risk it.

Examples of Good Partners:

• Related Businesses: Like trading platforms, financial education brands, or fintech startups.

• Influencers in Finance: Think of finance YouTubers, TikTok traders, or LinkedIn educators with active audiences.

Step 2: Set Clear Goals and Responsibilities

Make sure everyone involved knows why you're doing the giveaway and who’s doing what. A shared plan makes things smoother.

Common Goals for Giveaways:

• Brand Awareness: More people learning about your brokerage and your partners.

• Lead Generation: Collect emails or signups for future offers.

• Audience Engagement: Boost activity across all your social channels.

Assign Roles Clearly:

• Prize Contributor: Who is giving what for the prize pool?

• Promotion Duties: Who’s posting where? On which channels? How often?

• Entry Management: Who collects entries and picks the winner?

The more detailed your plan, the better the results.

Step 3: Create an Attractive Giveaway

If the giveaway isn’t exciting, people won’t join. Work with your partners to design a prize and entry method that will appeal to your shared audience.

Prize Ideas That Work:

• Bundled Prizes: Combine offers from all partners into one big win (e.g., free course access + $250 cash + a free trading account).

• Exclusive Access: Early access to a new tool, a one-on-one coaching call, or VIP membership.

• Cash Prizes: Always a solid attention-grabber.

Simple Entry Instructions:

• Follow all partners on social media

• Like or share the giveaway post

• Tag friends to spread the word

• Sign up via email or register on your website

Keep it simple. The easier it is to enter, the more people will join.

Step 4: Promote the Giveaway Together

Promotion is where partnered giveaways shine. You’re not doing this alone—you have help reaching more people.

Free (Organic) Promotion:

• Social Media Posts: All partners should post and share updates regularly.

• Email Blasts: Send emails to each brand’s subscriber list.

• Blog Content: Write about the giveaway on your website and link to the entry page.

Paid Promotion:

• Social Ads: Run Facebook, Instagram, or LinkedIn ads to reach beyond your current audience.

• Influencer Boosts: Ask trusted finance influencers to share your giveaway with their followers.

• Google Ads: Target keywords that match your prize or audience interest.

The goal is to get as many eyes on your giveaway as possible.

Step 5: Manage the Giveaway Smoothly

Managing entries and picking a winner can get tricky without the right tools. Luckily, there are simple platforms that handle it for you.

Tools That Help:

• Rafflecopter: Good for tracking entries and randomly picking winners.

• Gleam: Great for advanced campaigns with multiple entry options.

• Woobox: Easy-to-use and perfect for managing giveaways on your site or social channels.

Pick the tool that best fits your team and your campaign size.

Announcing the Winner:

• Use a fair, random method

• Announce the winner publicly (on all partners’ accounts)

• Follow up privately to give the prize and get any extra info

This builds trust and shows that your giveaway was legitimate.

Step 6: Review the Results

Once the giveaway ends, take time to look at the results. What worked? What didn’t? What should you do differently next time?

What to Measure:

• Participation Numbers: How many people entered?

• Engagement Stats: Look at likes, shares, and tags.

• Reach: How many total people saw your giveaway?

• Conversions: Did people sign up, book calls, or open accounts?

Learn and Improve:

Talk with your partners. Share results. Discuss what to tweak next time—maybe the prize, maybe the entry method, or maybe your promotion strategy.

Conclusion

Partnered giveaways can bring big value when done right. They help you reach new audiences, grow your brand, and build strong relationships with potential clients and partners.

Just remember: pick the right collaborators, make the prize worth it, promote it like crazy, and review the results together. A well-run giveaway builds momentum for everyone involved.

FAQs

Why should financial brokers run partnered giveaways?
They help you reach new audiences, build trust, and create a buzz around your brand with help from others in your space.

How do I pick the right giveaway partner?
Choose someone with a similar audience, good engagement, and a reputation that matches your brand values.

What are good giveaway prizes?
Bundle services or offer something unique like coaching sessions, trading tools, or cash incentives.

How do we promote it without spending too much?
Start with organic social posts and email campaigns. Add a small paid ad budget or work with an influencer if needed.

What tools should I use to manage everything?
Try Rafflecopter, Gleam, or Woobox to track entries, manage rules, and pick a winner fairly.

What should we track after the giveaway ends?
Look at how many people entered, how far your campaign reached, and how many turned into leads or clients.

Ready to Plan a High-Impact Partnered Giveaway?

At GrowYourBroker, we help financial brokers run smarter, bigger giveaways through strategic partnerships, expert planning, and proven results.

Book your free strategy session now