Press releases help brokers share big news with the world and build trust in the market. Here’s how to write one that makes an impact.

Running a brokerage today means more than offering a solid platform or tight spreads. It also means knowing how to communicate big moments when they happen. Whether you’ve just launched a new service, opened a regional office, or hit a company milestone—none of it matters if nobody knows about it.

That’s why press releases are still powerful. They’re not just old-school media tools. When done right, they help you control your story, build your reputation, and open doors to new clients and partners. And in a competitive industry like brokerage—where trust is everything—how you deliver your news can be just as important as the news itself.

In this guide, we’ll show you how to write a clear, impactful press release that’s tailored for brokers (not just forex ones), using real-world examples, simple language, and smart strategy.

What Is a Press Release?

A press release is an official statement shared with the media and the public. It tells people about a new or important event happening in your company. It can be about:

• A new product or platform update

• A strategic partnership or acquisition

• A new office location or regulatory license

• A major milestone, like hitting 1 million active users

Press releases can help you spread your message in a professional way, especially if you want media outlets or financial influencers to cover your story.

For brokers, where trust is everything, a strong press release can boost your credibility and help you stand out in a crowded industry.

Why Press Releases Are Important for Brokers

Most brokers spend time on marketing, SEO, and social media—but press releases serve a different purpose. They're not ads. They're not landing pages. They're official. They give your brokerage authority and show that you operate in a transparent, professional way.

Here’s why they matter:

1. Build Trust in the Industry

Clients, partners, and regulators want to know they’re working with a stable and serious company. A press release helps you show professionalism.

2. Improve Brand Visibility

A good press release often gets picked up by financial blogs, industry sites, or even mainstream media. This boosts your visibility without needing ads.

3. Control Your Narrative

Rather than letting others guess what’s happening at your firm, you can control how your news is presented. You decide the tone, message, and headline.

4. Create SEO Value

Press releases, especially if hosted on your website, can bring in traffic, improve your domain authority, and support your SEO strategy—especially when paired with a blog or landing page.

How to Write a Press Release That Actually Works

Let’s break down the structure step by step so you can write a strong and effective press release for your brokerage.

Headline: Keep It Clear and Compelling

The headline is the first thing people see, so make it matter. Focus on the key announcement and use plain English. Don’t overcomplicate it.

Bad example:
“Revolutionary Enhancement to the Client Platform Infrastructure”

Better:
“ABC Broker Launches New Platform for Faster and Smoother Trading”

Subheadline: Add a Bit More Detail

Not always needed, but helpful if your headline needs support. Use this space to highlight the impact of the news.

Example:
“The upgrade offers better execution speeds and new tools for active traders.”

Opening Paragraph: Hit the Main Points Fast

Your first paragraph should answer the big questions:
Who? What? When? Where? Why?

This is the part most people will actually read, so keep it punchy. Don’t try to build suspense—get to the point.

Example:
"ABC Broker today announced the launch of its upgraded trading platform, now available to all global users. This new release brings faster execution speeds, improved charting tools, and new assets, including stocks and crypto CFDs."

Middle Paragraphs: Tell the Full Story

Now go into more detail. Answer questions like:

• Why did you launch this feature?

• What problems does it solve?

• How does it affect your users?

• Any special data or user feedback?

Include a quote from someone inside the company. It could be your CEO, product head, or compliance officer—just make sure it sounds real and personal.

Example:
“We know how much speed and reliability matter to our traders,” said Jane Doe, CEO of ABC Broker. “Our new platform was built from the ground up to meet their needs in today’s fast-moving markets.”

Add a Human Touch

Even in a formal press release, sounding human helps. You’re not writing for robots. Let the reader feel that your company is made of real people who care.

Avoid overused corporate buzzwords like "synergy", "paradigm shift", or "cutting-edge solution." Instead, speak in clear, natural language.

Boilerplate: Add Your Company Info

At the end of the release, add a short paragraph about your company. This is called the boilerplate—it gives background for anyone who doesn’t know who you are.

Example:
"About ABC Broker:
ABC Broker is a multi-asset brokerage firm offering services in forex, stocks, crypto, and commodities. With offices in Singapore and London, we serve clients across Asia, Europe, and Africa. Since 2015, our mission has been to make global trading accessible, transparent, and user-friendly."

Contact Info: Make It Easy to Reach You

Always end with contact information so journalists or interested parties know where to go for more details. Include a name, role, email, and phone number.

Distribution: Where to Share Your Press Release

You’ve written a great press release—now what?

Here’s where to share it:

1. Your Website – Create a “Newsroom” or “Press” section.

2. Email – Send it to your media contacts, business partners, and internal teams.

3. PR Distribution Services – Consider services like PR Newswire, BusinessWire, or GlobeNewswire for wide distribution.

4. Social Media – Share the link on LinkedIn, Twitter, or Telegram with a short caption. Add visuals to increase engagement.

5. Local Media – If your broker is expanding into new countries or regions, target regional financial publications and media outlets.

Real Talk: What Makes a Press Release Bad?

Even brokers with great news can mess up the announcement. Here are common mistakes to avoid:

• Too much jargon, not enough substance

• No clear headline

• No quote from company leaders

• Forgetting the “why it matters” part

• Making it too short or too vague

A press release isn’t a blog post or sales pitch. It’s not about hyping things up. It’s about telling the story in a credible, useful way.

Final Thoughts: Press Releases Help You Stay Professional and Visible

If you're a broker, a good press release is more than just a formality. It's a way to show you’re active, growing, and in control of your message. It also builds confidence in your clients and makes it easier for others—whether journalists, partners, or even regulators—to understand what you're doing and why.

The key is to keep it real. Use plain words, tell the truth, and think about your audience. What would they care about? What do they need to know?

Once you’ve got that in place, announcing your next big update becomes easy—and impactful.

Ready to Grow Your Brokerage Visibility?

At GrowYourBroker, we help brokers like you craft professional press releases, build strong brand presence, and reach the right audience—online and offline. Whether you’re launching a new feature or making a major move in the market, we’re here to help you get noticed the right way.

Let’s announce your next big move—together.

Visit GrowYourBroker.com to get started.