In the financial industry, visibility matters. Whether you're launching a new trading platform, expanding your brokerage services, or simply aiming to build more credibility with your audience—public relations can be the difference between being seen and being ignored.

And that’s where press releases come in.

A well-written, well-distributed press release helps your brokerage firm get noticed. It puts your name in front of investors, media outlets, potential clients, and partners. But let’s be honest—most brokerages don’t have the time or in-house expertise to do this right.

That’s why choosing the right press release agency is so important. But not just any agency—you need one that understands your industry, your goals, and your audience.

Let’s dive into how you can make the right choice.

Why Press Releases Still Matter for Brokerages

Even in the era of short videos and viral tweets, press releases remain a powerful tool—especially in financial services.

A press release gives your brokerage firm a chance to control the message. It allows you to announce updates, achievements, and changes in a professional and credible way. When done well, it can:

• Build trust with your clients

• Increase your exposure in financial media

• Attract new investors or partners

• Show that your business is active and growing

But none of that happens if your press release is poorly written or buried on page 17 of some unknown site.

That’s why distribution—and the agency you partner with—matters just as much as the message itself.

What Makes a Good Press Release Agency for Brokers?

Let’s say you're about to announce a new product for retail investors, or you're entering a new market segment outside forex—like crypto, commodities, or stocks. The agency you work with should know how to pitch that story in a way that makes sense to the audience you're trying to reach.

Here’s what to look for:

1. Experience in the Financial Sector

Not all press release agencies are the same. Many focus on tech startups, lifestyle brands, or consumer products. But your brokerage is different—it operates in a highly regulated, high-stakes environment. The agency you choose needs to understand that.

Ideally, they’ve worked with brokerages before—or at least with financial service providers. They should be familiar with industry lingo, compliance concerns, and the kind of tone your audience expects.

An agency that knows how brokers operate will be better at explaining complex services in clear, simple terms that still sound professional.

2. Strong Media Network

Writing a good press release is one thing. Getting it seen by the right people is another.

Ask the agency about their distribution strategy. Do they have access to top-tier finance publications? Can they reach outlets that cover different segments of the market—not just forex, but also equities, crypto, or commodities?

An agency with strong media relationships can help your release appear in places your audience actually reads—whether that’s Bloomberg, Finance Magnates, CoinDesk, or more niche platforms.

3. Custom Strategy, Not a One-Size Approach

You don’t want a press release that feels like a copy-paste job with your logo added in.

Each announcement you make—whether it's a new platform feature or a partnership—deserves a tailored approach. The agency should understand your goals, recommend specific angles, and suggest timing that fits your internal plans and market cycles.

Ask if they offer brainstorming sessions or strategy calls before writing. That’s usually a good sign that they treat each campaign seriously.

4. Writing That’s Clear and On-Brand

A great agency knows how to write for both technical readers and curious investors. The writing should be professional but still easy to understand. That’s a skill—and not every agency has it.

Before signing any deal, ask to see their past press releases. Look at how they handle technical language. See if the tone matches what you’d want your brokerage to sound like: trustworthy, confident, and informative.

You want messaging that reflects your brand while still appealing to editors and readers who may not know your business in depth.

How to Evaluate Press Release Agencies for Your Brokerage

You’ve got some candidates in mind. Now it’s time to dig deeper.

Start by clearly defining your goals. Are you looking for more visibility in financial media? Want to strengthen your online reputation? Hoping to increase investor interest?

When you speak with agencies, ask questions like:

• Have you worked with other financial service firms or brokerages?

• Where have your previous press releases been published?

• How do you approach writing for technical vs. general audiences?

• Can I see samples of recent releases and the results they got?

• What does your distribution process look like?

• How do you measure success?

Their answers will tell you a lot—not just about their process, but about how seriously they take your business.

Also, pay attention to how they communicate. Are they responsive? Do they explain things clearly? You’ll be working closely with them, so make sure you feel heard and understood.

What to Expect from a Good Press Release Campaign

Once you’ve chosen the right agency, you should feel like you’re in good hands.

They’ll likely start with a discovery call to learn more about your firm, your announcement, and your goals. Then they’ll work on a draft, giving you a chance to review and suggest edits.

When it’s ready, they’ll distribute it through newswires, pitch it to journalists, and potentially post it on relevant platforms. After that, you should receive a report that shows where the release was published and any results—like views, backlinks, or media inquiries.

Don’t expect miracles overnight—but a good release can lead to long-term benefits. It might attract new clients, boost SEO rankings, or give your brand a credibility lift that opens up bigger opportunities later.

Red Flags to Watch Out For

Some agencies make big promises but don’t deliver much beyond a generic PDF on a low-traffic newswire. If they:

• Don’t understand your industry

• Avoid giving real samples or metrics

• Use confusing pricing with hidden fees

• Push packages that don’t match your needs

…then keep looking.

You want a long-term partner—not a quick-fix service.

Conclusion: Invest in Visibility the Smart Way

In a competitive landscape, your brokerage firm needs more than just great products or strong tech—you need attention. Strategic, well-timed press releases can give your firm that boost, whether you're targeting institutional clients, active traders, or global partners.

But to do it right, you need a press release agency that gets your world. One that doesn’t just rewrite your message, but elevates it—and knows where to send it.

Take the time to choose the right partner. The benefits will compound over time.

If you’re ready to grow your brokerage’s visibility, reach, and reputation—GrowYourBroker is here to help. We specialize in helping brokerages get seen in the right places, by the right people.

FAQ

Why should a brokerage hire a press release agency?
Because getting attention in a crowded financial space is tough. A press release agency helps your firm get noticed by the right people—journalists, investors, partners, and potential clients. They write your announcements clearly and professionally, then make sure they’re published in places that matter.

Can any press release agency work with brokers?
Not really. You need one that understands financial services—especially if you’re dealing with complex instruments like derivatives, crypto, or multi-asset platforms. The agency should know how to communicate clearly without oversimplifying or confusing your audience.

How do press release agencies distribute content?
They send it through newswires (like PR Newswire or Business Wire), pitch it directly to financial journalists, and publish it across websites that cover finance and investing. A good agency will have relationships with editors and media outlets in your industry.

What makes a press release campaign successful?
It’s a mix of good writing, smart timing, and strong distribution. A successful release gets picked up by trusted media sources, brings traffic to your website, and strengthens your reputation. You should also see increased awareness or inquiries from the audience you’re targeting.

How much does it cost to work with a press release agency?
Prices vary widely. Some agencies charge a flat fee per release, while others offer packages. The cost usually depends on writing, editing, distribution, and any strategy sessions. Don’t just look for the cheapest—look at what you’re getting in return.

What kind of results should I expect?
You may see increased traffic, backlinks, brand mentions, or even media interviews. But more importantly, you’ll start building long-term credibility. One well-placed release can keep generating results for months, especially if picked up by high-authority outlets.

How do I measure the success of a press release?
Your agency should give you a performance report. Look at things like how many outlets published the release, how many people read it, how many backlinks it generated, and whether it sparked new inquiries or partnerships.

Can I reuse press release content on my own channels?
Yes—and you should. Repurpose the release for your website blog, email newsletter, LinkedIn page, or pitch decks. It’s your message—make the most of it.

How often should brokerages publish press releases?
There’s no strict rule, but generally, whenever you have something worth announcing—like new product launches, platform updates, regulatory milestones, or partnerships. Some brokers release news quarterly, others monthly. Just make sure it’s newsworthy and timed well.