Meet the top trading influencers brokers should follow—and learn how to partner smart with GrowYourBroker to turn trust into loyal clients.

People don’t discover brokers from Google searches alone anymore. They find them through YouTube videos, Twitter threads, TikTok explainers, and Instagram reels—all created by trading influencers who already have the trust of your next client.

These influencers aren’t just content creators—they’re the new educators of the retail trading world. Some are seasoned traders, others are educators with huge followings, and all of them shape how people choose platforms, learn strategies, and decide who to trade with.

If you’re a broker trying to cut through the noise, partnering with the right influencer isn’t just smart marketing—it’s non-negotiable.

What Do Influencers Bring to the Table?

They explain markets in ways your clients actually understand. They build communities around their insights. And when they recommend a broker or use a specific platform in their content, their followers notice.

More than just reach, influencers deliver engagement and credibility. They humanize your brand. And if you work with the right ones, they can help you turn curious traders into real users.

Influencers to Watch in the Trading Space

Rayner Teo (@Rayner_Teo)

Platforms: YouTube, Twitter
One of the most-followed trading educators online, Rayner shares simple, powerful strategies and breakdowns. His content is perfect for new traders, and his reach is massive.

Linda Raschke (@LindaRaschke)

Platforms: Twitter, LinkedIn
A veteran voice in markets, Linda shares deep analysis, personal experiences, and advanced insights. She’s trusted by serious traders and respected across generations.

Tom Sosnoff (@tastytraderTom)

Platforms: Twitter, YouTube
A legend in options trading, Tom mixes sharp strategies with engaging delivery. His content blends education with personality, making it easy to digest and share.

Jack Schwager (@jackschwager)

Platforms: Twitter, LinkedIn
Author of the famous Market Wizards series, Jack curates insights from the world’s best traders. His posts are thoughtful, reflective, and rooted in decades of market exposure.

TraderSZ (@TraderSZ)

Platforms: Twitter, YouTube
Focused on forex and crypto, TraderSZ is known for sharing trade setups, technical charts, and real-time commentary. His audience values his honesty and trading discipline.

Want to Work with Influencers? Here’s How to Start

Find a Match, Not Just a Megaphone

Look for influencers who align with your values and attract the type of traders you want. Don’t chase follower count—chase relevance.

Build the Relationship First

Comment on their posts, share their content, show you’re paying attention. Then start a conversation. The best partnerships are built on respect, not cold pitches.

Create Content Together

Whether it’s a live walkthrough of your platform, a Q&A, or an educational tutorial—collaborate on something useful for their audience. You’ll get better engagement and more authentic promotion.

Track the Results

Use UTM links, custom codes, and analytics to see what’s working. Great influencer partnerships are measurable, scalable, and repeatable.

Things to Watch Out For

Be Real

Don’t work with influencers who fake results or hype products they don’t use. Their credibility becomes your credibility.

Stay Compliant

You’re in finance. Make sure every influencer discloses your partnership properly and avoids making exaggerated claims. Transparency matters.

Measure Smart

ROI isn’t just clicks. Look at engagement, conversions, follower quality, and brand lift. Use data to make your next campaign even better.

What’s Next?

• Micro-Influencers are rising. Smaller audiences, deeper trust.

• Video is exploding—shorts, reels, lives, explainers.

• Data is everything. Use it to refine who you work with and how.

Influencer marketing isn’t about paying for shoutouts. It’s about building real relationships with people your audience already listens to.

Let GrowYourBroker Help You Find the Right Influencers

GrowYourBroker helps brokers plan, launch, and scale influencer campaigns that actually work. From choosing the right creators to tracking ROI, we’ve got you covered. Visit GrowYourBroker.com and let’s get your brand into the right feeds.